Logo direction · Pick one

Three logos.
One brand.

Generated with gpt-image-2. Each one commits to a different tone. Read the pros and cons under each. The one you pick wires into the nav, the boarding pass, the QR stickers, and the favicon.

Option 01Editorial line-art
Editorial line-art

"Refined. Restrained. Matches the homepage voice."

Strengths

  • +Pairs naturally with Fraunces display typography
  • +Single-color — embosses, stamps, foils, debosses
  • +Scales down to a 1" sticker without losing identity

Trade-offs

  • −Less distinctive at thumbnail size
  • −Reads quiet next to bolder competitors

Looks like this in nav

ConchPass
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Option 02Vintage Bahamian crest
Vintage Bahamian crest

"Heritage emblem. 1970s travel-poster heart."

Strengths

  • +Strongest Bahamian signal of the three
  • +'NASSAU · EST. 2026' reads as authentic local provenance
  • +Looks great on packaging, paper bags, painted signs

Trade-offs

  • −Too detailed for app icons and small QR stickers
  • −Locks visual identity to Nassau — Caribbean expansion gets awkward

Looks like this in nav

ConchPass
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Option 03Modern spiral mark
Modern spiral mark

"Confident. Tech-grade. Ownable."

Strengths

  • +Doubles as a perfect favicon and app icon
  • +Reads at any size from billboard to 16×16
  • +Distinctive — nothing in the cruise/tourism space looks like this

Trade-offs

  • −Diverges from the homepage editorial vibe
  • −Looks like a fintech — may feel 'too modern' for a 45-65 demo

Looks like this in nav

ConchPass
Vote

Honest read: how to choose

Pick 01 (editorial line) if you want the logo to feel like part of the same magazine the homepage already reads as. It will age quietly. It will never look dated.

Pick 02 (vintage crest) if you want the Bahamian heritage to do heavy lifting on packaging, paper bags, vendor stickers, and physical print. It's the one that signals "this is local" before anyone reads a word.

Pick 03 (modern spiral) if you want the strongest standalone mark — the one that becomes a favicon, an app icon, and a recognizable shape on a coffee mug. The wordmark hangs off it cleanly.

You can also pick a hybrid: e.g., 03's mark + the homepage's serif wordmark. Tell me which direction lands and I'll refine.